IRIDAS Adds Real-Time RAW
Support for DALSA Camera
4K Playback, Grading, and
Conform of
RAW Footage in SpeedGrade
Munich: March 28, 2008 ... IRIDAS, the
industry leader in real-time RAW playback, today announced
support for the DALSA RAW 4K format. This advance allows
filmmakers using SpeedGrade to take full advantage of the
pristine image quality of the DALSA Origin camera with
instant real-time review, conform, re-framing, and grading
of native 4K RAW footage. Unrendered RAW files offer more
image data at one-third the size of an equivalent DPX file,
greatly reducing throughput and storage requirements.
Recently employed by I.E. Effects in
shooting a Motorola commercial with David Beckham, the
implementation performed flawlessly. "We only had 90 minutes
to shoot so we had to be use our time well. Knowing that
DALSA 4K would give us a lot to work with in post, we did a
lot of wide shots." said David Kenneth, producer and partner
at I.E. Effects. "We were really impressed with the image
quality of the RAW footage in SpeedGrade DI. The color range
was excellent, which is great for grading."
"I have to say that SpeedGrade's new RAW
support is huge for us at DALSA, and it’s huge for
filmmakers, in that it empowers them to look at the best
digital imaging possible on set," said Rob Hummel, president
of DALSA Digital Cinema. "It makes the process so easy it’s
scary! Not only can a cinematographer view shots immediately
without rendering, but staying in RAW means that each 4K
frame is just 16 MB. Combining this with the ability to
apply creative looks non-destructively makes for a super
efficient workflow."
"Everyone knows the DALSA 4K camera is the
gold standard in digital cinema image quality," said Steve
Crouch, director of IRIDAS USA. "But everyone also knows
that 4K data requires powerful and expensive hardware.
SpeedGrade's native RAW support lowers the hardware
threshold significantly making the DALSA 4K workflow a
realistic option for a much broader range of production
budgets."
IRIDAS is the only developer offering live
deBayering of all available RAW formats. Currently the
IRIDAS SpeedGrade and FrameCycler applications support ARRI
D20 RAW, CineForm RAW (used by Silicon Imaging and others),
Phantom RAW, and WEISSCAM RAW, as well as DALSA 4K RAW.
Support for new RAW formats will be added as
these become available. For more information, please contact
IRIDAS at +49 89 330 35 142 or IRIDAS USA at +1 818
951-8927.
About DALSA Digital Cinema
DALSA Digital Cinema is the acknowledged image quality
leader in 4K digital motion picture capture. Its DALSA
Origin is a proven and commercially available 4K digital
camera that combines industry leading resolution with
unparalleled image quality and exposure latitude. Directors
and cinematographers rely on DALSA and the Origin camera to
provide the absolute highest quality 4K images, without
compromise. Located in Woodland Hills, CA, DALSA Digital
Cinema is a division of DALSA Corporation, the world’s
leading high performance digital imaging company. To learn
more, visit
www.dalsa.com/dc/
About I.E. Effects
I.E. Effects is a creative group that focuses on
transforming words and emotions to influential and thought
provoking images. Visit
www.ieeffects.com for more information.
About IRIDAS
IRIDAS pioneered desktop film-resolution playback in 2001.
Its FrameCycler products are now the industry standard for
frame-based image review. In 2003 IRIDAS introduced the
first non-destructive color correction application. Today
SpeedGrade and FrameCycler provide the critical links in an
end-to-end pipeline for uncompressed content and color
metadata. IRIDAS' applications are used by filmmakers around
the world and most major animation and postproduction
houses. IRIDAS is an independent, privately held company
headquartered in Munich, Germany. For more information,
visit www.iridas.com.
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