IRIDAS and CineForm Announce
Full RAW and RGB Post Solution

Strategic Cooperation Offers Compressed Workflow Up to 4K

Munich/Solana Beach: December 6, 2007 ... IRIDAS and CineForm, Inc. have established a strategic cooperation to advance compressed workflow technologies for movie acquisition and postproduction. IRIDAS has incorporated support for the CineForm RAW and CineForm Intermediate file formats into all its products, including FrameCycler, the industry standard for postproduction playback since 2001, and SpeedGrade, the company's non-destructive color correction application family. CineForm has integrated the SpeedGrade .Look file format in the CineForm metadata architecture. For filmmakers, this means substantially leaner production and postproduction workflows with non-destructive grading embedded as metadata.

"CineForm has created the first real time compression algorithm which is effectively indistinguishable from uncompressed footage," said IRIDAS CEO Lin Kayser. "Adding to this the advantages of RAW processing allows artists to review, edit, grade, and finish their work without 'developing' their material until final rendering. For the first time, we have a real-time workflow with regular hard disks instead of RAID subsystems."

CineForm played a key role in realizing a non-destructive color metadata workflow for the Silicon Imaging camera earlier this year. The ability to store SpeedGrade .Looks from the camera in the compressed file meant that complete color and image data were available to everyone in post - within manageable file sizes. Around the same time IRIDAS was turning heads at NAB 2007 with the industry’s first real time de-mosaic of uncompressed RAW formats from cameras such as the Phantom 4K and the ARRI D20.

These developments have now come together. CineForm RAW - designed for the new generation of digital cinema cameras - allows filmmakers to retain all of the sensor data from the camera. CineForm’s new Prospect 2K software fills the last gap in the RAW workflow by enabling artists to access, apply, and exchange the embedded .Look metadata non-destructively within editing applications such as Adobe Premiere Pro. CineForm RAW can even be played in Windows Media Player with the SpeedGrade color profile applied.

"IRIDAS has been pushing the envelope for digital workflows since introducing the first software solution for uncompressed playback seven years ago," said David Taylor, CEO of CineForm. "By showing them a considerable amount of test data, we were able to convince IRIDAS that a compressed workflow is a viable alternative even for high-end postproduction pipelines. With CineForm support now available in both FrameCycler and SpeedGrade, facilities can work with compressed CineForm files just like they would with DPX or other formats, with the advantage of having live color metadata included directly in the file."

For more information on these technologies contact CineForm at (858) 345-2645 or IRIDAS at +49 89 330 35 142.

About CineForm
CineForm, Inc., located in Solana Beach, California, develops software products used by media professionals in high-resolution digital cinema and online post-production environments. CineForm's acclaimed Wavelet-based compression technologies run on affordable Windows or Macintosh PCs and offer unmatched visual fidelity and cross-platform file compatibility for acquiring digital content, editing, long-term archiving, and digital distribution.  For more information, contact CineForm at 858-345-2645, or visit CineForm's website at www.cineform.com

About IRIDAS
IRIDAS pioneered desktop film-resolution playback in 2001. Its FrameCycler products are now the industry standard for frame-based image review. In 2003 IRIDAS introduced the first non-destructive color correction application. Today SpeedGrade and FrameCycler provide the critical links in an end-to-end pipeline for uncompressed content and color metadata. IRIDAS' applications are used by filmmakers around the world and most major animation and postproduction houses. IRIDAS is an independent, privately held company headquartered in Munich, Germany. For more information, visit www.iridas.com.