SpeedGrade Comes to InterBEE

Imagica Presents Digital Production Workflow
with Viper, Cine-tal, and IRIDAS

Chiba, Japan: November 14, 2007 ... Under the heading "See the Big Picture," Imagica Digix Inc. will present a digital production demonstration at InterBEE on November 20 – 22 in the Makuhari Messe. The exhibit will include acquisition with the Thomson Viper FilmStream camera, monitoring with the Cinemage network display by Cine-tal, and pre-grading with SpeedGrade OnSet, the IRIDAS application for establishing and sharing creative looks.

In the demonstration, Viper frames are grabbed from the Cinemage display and opened in SpeedGrade OnSet. There the images are graded, or existing looks are applied and modified as required. Once a look is established, a SpeedGrade .Look file is sent via the network back to the Cinemage for color graded playback or live monitoring. The result is a full digital workflow for production - and a true color pipeline to postproduction and film finishing.

"Digital technologies offer filmmakers almost infinite possibilities and that is a challenge for people who are not yet familiar with this approach," said Haruka Miyagawa of Imagica Digix. "The purpose of this demonstration is to show film professionals how they can get started with digital tools like Cinemage and SpeedGrade OnSet right now."

SpeedGrade OnSet runs on Windows and Mac OS X. See the full workflow at the Imagica Digix booth (No. 4406 in Hall 4) on November 20, 21, and 22 at the International Broadcast Equipment Exhibit in the Makuhari Messe in Chiba, Japan. For more information contact Imagica Digix at 81-3-3595-9101 or visit www.speedgrade.com.

About Imagica Digix
Founded in 1996, Imagica Digix Inc. provides advanced CGI solutions to broadcast, production, postproduction, animation, game development, research, and manufacturing companies. Imagica Digix helps facilities create high-quality digital imagery by providing state-of-the art computer graphics technologies. The company offers sales and development of visual image systems, consultation on product content, system integration, and support and maintenance services. Imagica Digix Inc. is based in Tokyo, Japan.

About IRIDAS
IRIDAS pioneered desktop film-resolution playback in 2001. Its FrameCycler products are now the industry standard for frame-based image review. In 2003 IRIDAS introduced the first non-destructive color correction application. Today SpeedGrade and FrameCycler provide the critical links in an end-to-end pipeline for uncompressed content and color metadata. IRIDAS' applications are used by filmmakers around the world and most major animation and postproduction houses. IRIDAS is an independent, privately held company headquartered in Munich, Germany. For more information, visit www.iridas.com.