SpeedGrade to Star in Munich's
Matrix 07 Event

In-Depth Digital Workflow Presentation and Camera Shoot-Out

Munich: September 24, 2007 ... SpeedGrade will be there at both ends of the pipeline in the first Matrix 07 event presented by DVE and Band Pro at the Deutsches Museum in Munich on September 27. Visitors, including an eclectic mix of directors, producers, cinematographers, VFX supervisors and others, will have the opportunity to see a variety of tools and configurations in a digital production pipeline from acquisition through post, finishing and archiving. The “Stars of IBC 2007" will be presented in a series of workshops and demonstrations throughout the day.

At the production end, four digital cameras will face-off. Data from all four cameras will be pre-graded with SpeedGrade OnSet 2007 - including the new live controls for the Cine-tal display. SpeedGrade OnSet 2007 grabs frames from the monitor at the push of a button and sends looks back into the display where they can be applied to the live stream in the display - and fine-tuned from SpeedGrade OnSet."This is a unique opportunity for filmmakers," said Juergen Firsching of DVE. "Not only can they see the complete pipeline, but they can see the implications of different types of acquisition for postproduction. What goes in determines what comes out: it's crucial for film professionals to understand their options.

SpeedGrade DI 2007 will have a chance to show its stuff at the other end of the pipeline. IRIDAS’ high-end grading and finishing application can play and grade virtually any file format, including RAW formats. The ability to load .Look files from SpeedGrade OnSet ensures perfect color continuity from cinematographer to colorist. SpeedGrade DI with DualStream will also be used for a special demonstration of live grading of stereoscopic content.

"A lot of work done today will end up in a variety of formats: film, digital cinema, broadcast, and so on," explained Juergen Firsching. So developing and maintaining the artistic look of a project has become much more of an issue than it was when we had separate pipelines for each industry. SpeedGrade DI is a first-class film finishing application and makes it easy to create and store multiple versions of a project, each customized for a particular delivery format."

Matrix 07 will take place in the Planetarium at the Deutsches Museum in Munich. The event begins at 12 noon and continues to 8:00 pm. For more information, including a full list of participants and online registration (German), visit www.matrix07.de.

SpeedGrade OnSet 2007 and SpeedGrade DI 2007 are members of the SpeedGrade family of non-destructive color grading applications. DualStream is IRIDAS’ optional stereoscopic module which can be added to SpeedGrade and FrameCycler applications for 3D playback. For more information contact DVE in Germany at +49.89.608.555.90 or visit www.speedgrade.com.

About IRIDAS
IRIDAS pioneered desktop film-resolution playback in 2001. Its FrameCycler products are now the industry standard for frame-based image review. In 2003 IRIDAS introduced the first non-destructive color correction application. Today SpeedGrade and FrameCycler provide the critical links in an end-to-end pipeline for uncompressed content and color metadata. IRIDAS' applications are used by filmmakers around the world and most major animation and postproduction houses. IRIDAS is an independent, privately held company headquartered in Munich, Germany. For more information, visit www.iridas.com.