IRIDAS Adds RAW Support
for WEISSCAM

See Real-Time RAW Playback at IBC

Munich: August 29, 2007 ... IRIDAS, who introduced the first real-time playback of RAW footage earlier this year, today announced support for live de-Bayering of the WEISSCAM digital camera RAW format. With this implementation, WEISSCAM RAW footage can be played directly in FrameCycler and SpeedGrade without prior rendering. This means faster downloads from the camera, reduced storage requirements and substantial time savings.
 

The WEISSCAM HS-1 high-speed camera offers users exceptional image quality, reliable operation, and an efficient workflow. IRIDAS support for the WEISSCAM RAW format gives filmmakers the additional advantage of being able to work with the picture fidelity of the unaltered digital negative.

"RAW workflows are one third the size of RGB formats and offer better image quality," said cinematographer Stefan Weiss, developer of the WEISSCAM. "With FrameCycler for playback and SpeedGrade for color correction, filmmakers can review and test shots and only need to render the sequences they want for postproduction."

"WEISSCAM is a leader, not just in high-speed cameras, but in digital cinematography workflows," said IRIDAS CEO and founder, Lin Kayser. "A tool is only as good as the workflow it fits into. We're delighted to be able to expand the options of WEISSCAM users with real-time RAW support in FrameCycler and SpeedGrade."

Visitors to IBC can see real-time playback of RAW footage from the WEISSCAM HS-1 camera at P+S Technik (booth 11.630). For more information, contact IRIDAS at
+49 89 330 35 142.

About WEISSCAM
WEISSCAM was founded by cinematographer Stefan Weiss in 2003 with the aim of developing a digital high-speed camera, that meets the real-world needs of modern production work and offers a complete digital workflow solution. After spending more than a year developing and perfecting the prototype, WEISSCAM joined forces with P+S TECHNIK in 2005 to produce the camera. The WEISSCAM HS-1 was introduced at NAB in 2006 and in just one year has become the leading high-speed digital camera in the film and TV markets. For more information visit www.weisscam.com.

About IRIDAS
IRIDAS pioneered desktop film-resolution playback in 2001. Its FrameCycler products are now the industry standard for frame-based image review. In 2003 IRIDAS introduced the first non-destructive color correction application. Today SpeedGrade and FrameCycler provide the critical links in an end-to-end pipeline for uncompressed content and color metadata. IRIDAS' applications are used by filmmakers around the world and most major animation and postproduction houses. IRIDAS is an independent, privately held company headquartered in Munich, Germany. For more information, visit www.iridas.com.