IRIDAS to Bring Full 2007
Product Line-Up to NAB

FrameCycler 2007 and SpeedGrade HD Launches,
SpeedGrade DDS Unveiling

Munich: April 3, 2007 ... IRIDAS, the industry leader in uncompressed playback and non-destructive color grading technologies, will bring the complete 2007 product portfolio to NAB, April 16-19, 2007, at the Las Vegas Convention Center. New releases include the FrameCycler 2007 applications and SpeedGrade HD. A new application, SpeedGrade DDS, will also debut at the show.

IRIDAS is the only vendor to offer uncompressed playback and color grading software on Mac, Windows, and Linux. The Mac versions are now all Universal Binary and will run natively on both Intel and PowerPC Macs. In addition, IRIDAS now offers its proven DualStream stereoscopic technology as an option for all applications.

IRIDAS will join ARRI (booth C10017) with the 2007 product line-up, including the new FrameCycler 2007 applications. SpeedGrade DDS, a ground-breaking new addition to the SpeedGrade product family, will be unveiled at a press conference at 1:00 pm on Monday.

IRIDAS will join partners CineForm, Cine-tal, Rising Sun Research, and Silicon Imaging, to present a complete production workflow at Cine-tal (booth C5008). Live demonstrations will be held at 10:00 am, 12:00 pm, 2:00 pm, and 4:00 pm each day.

At CineForm/Silicon Imaging (booth SL7826) visitors can see SpeedGrade .Looks applied in-camera and saved non-destructively in the CineForm RAW file format.

The integration of SpeedGrade and S.Two Digital Film Recorder will be presented at S.Two (booth SL13805).

Visitors to Vision Research (booth C11426) can see how the SpeedGrade applications now provide the industry's first GPU-based Bayer interpolation for live playback of RAW file formats.

The NAB exhibition runs from April 16-19, 2007 in the Las Vegas Convention Center. To schedule a demo, call IRIDAS at +49 89 330 35 142, or IRIDAS USA at (818) 951-8927. For more information on the SpeedGrade and FrameCycler product families, visit www.iridas.com.

About IRIDAS
IRIDAS pioneered desktop film-resolution playback in 2001. Its FrameCycler products are now the industry standard for frame-based image review. In 2003 IRIDAS introduced the first non-destructive color correction application. Today SpeedGrade and FrameCycler provide the critical links in an end-to-end pipeline for uncompressed content and color metadata. IRIDAS' applications are used by filmmakers around the world and most major animation and postproduction houses including Industrial Light & Magic, The Moving Picture Company, Cinesite, The Framestore CFC and many others. IRIDAS is an independent, privately held company headquartered in Munich, Germany. For more information, visit www.iridas.com.