IRIDAS Extends Capabilities of SpeedGrade OnSet

Service Pack Introduces New Matrix Control for
Digital Cinema Cameras

Munich: March 1, 2007 … IRIDAS, the industry leader in non-destructive color grading technologies, announced the release today of Service Pack 1 for SpeedGrade OnSet 2006, its look management application. The update includes a new matrix control allowing filmmakers to shift the color space they are working in so that it matches the sensor characteristics of various digital cameras. It adds up to a more accurate representation of the final output against which artists can develop their creative looks.

“This technology allows for a very active relationship with your looks,” said director Martin Weisz, currently completing postproduction on ‘The Hills Have Eyes II.’ “I use SpeedGrade OnSet because I love the image. Like many new directors today, my background is in commercials and music videos. I’m used to having complete control of the look.”

Establishing color early on provides a guide throughout production and postproduction. “With our workflow, we know we’ve got the looks right and the colorist knows exactly what he or she has to do,” explained Weisz. “When we’re finishing the film, the colorist can work for three days or so before I even need to show up.”

Service Pack 1 of SpeedGrade OnSet 2006 is a Universal Binary application providing improved performance on Intel Macs. It is available immediately for Mac OS X and Windows by download from the IRIDAS web site. Personal licenses are cross-platform and can be used on multiple machines. SpeedGrade OnSet costs $399 per seat and trial licenses are available. The update is free for owners of the current version. For more information, visit www.speedgrade.com.

About IRIDAS
IRIDAS pioneered desktop film-resolution playback in 2001. Its FrameCycler products are now the industry standard for frame-based image review. In 2003 IRIDAS introduced the first non-destructive color correction application. Today SpeedGrade and FrameCycler provide the critical links in an end-to-end pipeline for uncompressed content and color metadata. IRIDAS' applications are used by filmmakers around the world and most major animation and postproduction houses including Industrial Light & Magic, The Moving Picture Company, Cinesite, The Framestore CFC and many others. IRIDAS is an independent, privately held company headquartered in Munich, Germany. For more information, visit www.iridas.com.